it’s what’s up front that counts!
It's wrong, but it's not that bad
18th May 2005
It's All Gone Pete Tong. A brilliant film not actually about the-man-like, but of a fictional DJ, Frankie Wilde who loses it in a big way. Fame, fortune, women, drink, drugs are his – Frankie’s on top, but then it all goes horribly wrong, and in the worst possible way, the DJ loses his hearing; no prizes for guessing how. And so follows a story of the come-back kid with plenty of ‘in’ jokes; it’s raw and darkly comedic.
I was invited to an advance private screening of the film before its general release on 26th May. It was after taking part in a feature on Pete Tong’s Essential Selection on BBC Radio 1. I, three others and our respective buddies got personal with actor Paul Kaye and DJ Pete Tong in a question and answer session before the showing in Soho, London. With my nearest and dearest Simple crew, I thought I'd pop the first question to Pete, a figure of my inspiration for the last ten years. I asked, “What did it feel like when you very first heard the expression, it’s all gone Pete Tong?”. It turns out, a joke between mates and peers in his formative DJing years, it was a saying which stuck with him to end up in an official book of Cockney Rhyming Slang; and now a movie title – Mr. Tong’s delighted!